A Gen-Z mental health app aims to shine.
Intended to get Gen-Z'ers across the Caribbean to engage with mental health care, Uplift is the first of its kind in the region. Currently in its first round of funding, the mental health app connects users to knowledge, community, and - most importantly - licensed, local therapists.
Fighting against traditional taboos about mental health, the visual identity aimed to build trust and confidence with potential users. A bold type and distinctive colour palette sought to bypass more common 'lo-fi' aesthetics, opting instead to strike a balance between comfort and strength.
